How Collages Reveal Your Deepest Thoughts: A Guide to Consumers' Minds PDF
By:Philipp Pachler
Published on 2013-05-17 by Anchor Academic Publishing (aap_verlag)
A deeper understanding of how consumers think, feel and act is vital to the success of management and provides valuable information for managerial decision making in many areas of business. One key to this understanding is brand knowledge, which is the representation of a brand in consumers' minds. Unfortunately, a substantial amount of relevant knowledge within people's minds is unconscious and cannot be retrieved, accessed and recalled by consumers. As a consequence, certain methods of retrieval are required, such as projective techniques. The method this book works with is the collage technique, an expressive projective method. The aim of this book is to create a multi-layered approach that facilitates the interpretation of collages without the need of any additional information given by the participants, based on metaphor analysis, color theory, a communication model and structural analysis.
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Book ID of How Collages Reveal Your Deepest Thoughts: A Guide to Consumers' Minds's Books is vRciAAAAQBAJ, Book which was written byPhilipp Pachlerhave ETAG "sSzt6CY57r8"
Book which was published by Anchor Academic Publishing (aap_verlag) since 2013-05-17 have ISBNs, ISBN 13 Code is 9783954890064 and ISBN 10 Code is 3954890062
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "206 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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Download How Collages Reveal Your Deepest Thoughts: A Guide to Consumers' Minds PDF Free
Download How Collages Reveal Your Deepest Thoughts: A Guide to Consumers' Minds Books Free
Download How Collages Reveal Your Deepest Thoughts: A Guide to Consumers' Minds Free
Download How Collages Reveal Your Deepest Thoughts: A Guide to Consumers' Minds PDF
Download How Collages Reveal Your Deepest Thoughts: A Guide to Consumers' Minds Books
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